4 inbound marketing tactics that score above cold calling
Never ever in your life you would find a person who is open to receive sales calls. Still there are thousands of companies who are following cold-calling as a daily routine to keep the ball rolling. The success ratio always remains questionable but as people have become habitual they continue with this practice.
Remember that the Telecom Regulatory Authority of India (TRAI) has enforced a National Do Not Call (NDNC) Registry and it is not advisable to keep calling people without their consent.
Cold-calling is anyway a laborious process. You call hundreds of people and hardly a handful may turn out to be leads and out of those handful leads, only a few become your clients. Isn’t that wastage of time, energy and money?
With the advent of mobile applications, people can easily identify a spam number and block it instantly. Technology is fast changing the way brokers try to find leads from a tele-calling database and it is no more productive.
Today, we will talk to you about 4 inbound marketing tactics that score above cold calling and produce great results for your business.
What is Inbound marketing?
As the name suggests, inbound marketing is all about generating qualified leads who contact you rather than you contacting them. The chances of conversion in this case are much higher as a person will contact you only when there is a genuine need to buy property.
These are the people who have passed through a funnel and are aware of your service offerings and capabilities. Now the biggest question is how to master inbound marketing? Read on to know the answers.
- Social media: Sharing high-quality information about your products or services available with you through social media platforms such as Facebook, LinkedIn, YouTube, etc. can help generate inbound leads.
- Targeted PPC campaigns: You can launch pay per click (PPC) campaigns on platforms like Facebook & LinkedIn, specifying information such as titles, locations, age, gender, etc. This way, your ads are visible to only the targeted set of people and not to the masses.
- eMail campaigns: You can develop a database of email IDs of people who have interest in buying property and then do an email blast through mass mail automation systems such as Mailchimp, Aweber, SendinBlue, YMLP, etc. However, for this purpose, you will have to work diligently to collect email IDs of relevant people otherwise you will face high rates of people opting out of your emailers. You can develop a database by putting email IDs collected through inquiries generated through listing websites, your own company website, direct outdoor marketing or social media campaign.
- SMS campaigns: This is yet another way to reach out to masses through passive mode. Although it is again a non-solicited method of contacting people.
The success of all the above inbound marketing tactics rely on the way you present information. No matter how much effort and resources you put into these modes, if the content is not relevant for the targeted audience, they won’t respond to you.
At the same time, once you develop the right mix of content and presentation, these platforms bring in tremendous rewards. Last but not the least; it is the game of consistency and patience.
To explore further how we can help you grow your business through strategic Digital Marketing, visit www.marcom18.com
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